When you want to go beautifully blonde-and go there fast-NEW Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture- locking exotic oils, Joico's fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny- looking hair that will blow you away. Here's Why You'll Love It... Exotic oils and bond-building Arginine make this next- generation crème lightener the perfect blonding choice for on- or off-the-scalp techniques. Achieve up to 9+ levels of lift in a flash Reduce breakage by 77% in one treatment* Strengthens hair to be 4X more resistant to breakage* On/Off-scalp application Blonde hair becomes lustrous and healthy-looking Designed for balayage, freehand and ombré techniques-with or without foils Easy rinsing No dedicated developer