Joico Color Intensity ERASER, Removes Direct Dyes & Semi-Permanent Color in 1 Step, Conditions & Protects, Endless Creative Uses (STYLIST KIT) Cream Haircolor (ERASER);

includes a Sleek Tint Applicator Brush for easy application

Color Intensity Pearl Pastel shades, a breathtaking new collection of soft, iridescent-like on-trend color. Rose Gold, Violet Pearl, Blush, and Silver Ice. Easier-than-ever (no developer needed), low-commitment (they last 10 shampoos*), and loaded with nourishing, protective ingredients, these 'pearls of wisdom' offer healthy, luminous hair with understated charm.
* based on hair history and porosity

JOICO Color Intensity is the color line for fashion forward colorists who are not afraid of thinking outside of the box.

Discover a dazzling spectrum of bold, vibrant color with JOICO Color Intensity- the best selling expressive and bold color line in the US! Our intensely concentrated pigments are designed to help you create over-the-top vibrancy! Color Intensity's semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities. The colors hold between 5-20 shampoos depending on the shades, the starting level and the condition of the hair. With an ever changing palette, your clients can always be up with the latest fashion trends!

No developer needed
Endless mixing possibilities for inspiring looks

How To Use:
Easy Does It:
Step 1: Apply to clean, dry hair 1/4 inch from the scalp
Step 2: Process for 20 minutes
Step 3: Rinse well for several minutes, rinsing different colors separately. Shampoo with Color Endure or K-PAK Color Therapy, Apply K-PAK Cuticle Sealer, then rinse. Finish with K-PAK Intense Hydrator. Recommend Color Endure (normal color-treated hair) or K-PAK Color Therapy (damaged color-treated hair) for at-home color maintenance.
Do not mix with Vero K-PAK Color or Vero K-PAK Chrome shades
Wear gloves to avoid staining
No Developer Required