The world's first pre-shampoo conditioning treatment and our hero product. Healthy hair streaks when wet before returning to its original length when dry. However hair in poor condition snaps and breaks when streaks. Intensely moisturizing Elasticizer delivers a rush of moisture to the hair's cuticle; suppleness, elasticity and bounce appear instantly without weighing down or coating the hair. Visible results from one application that improve with continued use. Fragrance free. Use once a week as a minimum For Best Results.
- ELASTICIZER: Our iconic, multi-award-winning, supercharged formula to instantly hydrate and strengthen your hair, add shine and reduce frizz.
- HOW TO USE: Apply Elasticizer liberally in sections to damp hair before shampooing. Leave for a minimum of 10-20 minutes. Cover with a shower cap or towel - the heat created helps open your hair’s cuticles so they can properly absorb the nutrients. Rinse thoroughly, then shampoo and condition as normal. For best results, use regularly, once to twice a week, can be used more frequently.
- RESTORE YOUR HAIR: Strands feel like straw? Frizziness out of control? Or simply want to improve the condition of your hair? A weekly fix of Elasticizer is the answer your hair's been waiting for.
- IDEAL FOR ALL HAIR TYPES: Unlock the secret to conditioned, bouncy and nourished hair with our pre-shampoo hydrating hair mask. You'll experience a smoother texture, no more frizz, plus restored elasticity and bounce instantly.
- SUSTAINABLE: Many of our products are vegan-friendly and we never test on animals. Our packaging is sustainable and crafted from recycled materials such as sugarcane bio-plastic and Post-Consumer Recycled (PCR) plastic.
- ELASTICIZER: Our iconic, multi-award-winning, supercharged formula to instantly hydrate and strengthen your hair, add shine and reduce frizz.
- HOW TO USE: Apply Elasticizer liberally in sections to damp hair before shampooing. Leave for a minimum of 10-20 minutes. Cover with a shower cap or towel - the heat created helps open your hair’s cuticles so they can properly absorb the nutrients. Rinse thoroughly, then shampoo and condition as normal. For best results, use regularly, once to twice a week, can be used more frequently.
- RESTORE YOUR HAIR: Strands feel like straw? Frizziness out of control? Or simply want to improve the condition of your hair? A weekly fix of Elasticizer is the answer your hair's been waiting for.
- IDEAL FOR ALL HAIR TYPES: Unlock the secret to conditioned, bouncy and nourished hair with our pre-shampoo hydrating hair mask. You'll experience a smoother texture, no more frizz, plus restored elasticity and bounce instantly.
- SUSTAINABLE: Many of our products are vegan-friendly and we never test on animals. Our packaging is sustainable and crafted from recycled materials such as sugarcane bio-plastic and Post-Consumer Recycled (PCR) plastic.
