Unique shampoo for grey and bleached blonde hair. Contains violet hues and Optical Brighteners. Imparts shine to dull, discolored grey and brassy blonde hair. Gentle yet effective to remove dirt and build up. Leaves hair vel...

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Unique shampoo for grey and bleached blonde hair. Contains violet hues and Optical Brighteners. Imparts shine to dull, discolored grey and brassy blonde hair. Gentle yet effective to remove dirt and build up. Leaves hair velvety soft, luminous and beautiful.

  • BRIGHTENING SHAMPOO – The Pure Blonde/Silver Brightening Daily Shampoo is a purple shampoo for blonde, silver, gray, brassy hair tones. The best shampoo for highlighted, bleached, and colored hair.
  • CORRECTS YELLOW AND BRASSY TONES – Use this blonde, brassy hair shampoo to color-correct and brighten. It contains optimum levels of violet micro-pigments that correct yellow and brassy tones.
  • BRIGHTENS AND REVIVES – This nourishing shampoo refreshes dull, brassy blonde, and gray hair. Brightens and revives, it dramatically enhances shine and keeps hair glossy without staining hair.
  • HELPS HIGHLIGHTS STAY FRESH LONGER – The ideal toning shampoo for blonde, brassy, bleached, highlighted hair. Helps color stay looking fresh longer and leaves hair softer, shinier, and more manageable.
  • DEVELOPED BY LEADING TRICHOLOGISTS – Developed with over 60 years of hair and scalp expertise, each product is informed by a thorough understanding of Trichology - the scientific study of the hair and scalp - and is designed to cater to the specific texture, length, and level of your hair.
  • BRIGHTENING SHAMPOO – The Pure Blonde/Silver Brightening Daily Shampoo is a purple shampoo for blonde, silver, gray, brassy hair tones. The best shampoo for highlighted, bleached, and colored hair.
  • CORRECTS YELLOW AND BRASSY TONES – Use this blonde, brassy hair shampoo to color-correct and brighten. It contains optimum levels of violet micro-pigments that correct yellow and brassy tones.
  • BRIGHTENS AND REVIVES – This nourishing shampoo refreshes dull, brassy blonde, and gray hair. Brightens and revives, it dramatically enhances shine and keeps hair glossy without staining hair.
  • HELPS HIGHLIGHTS STAY FRESH LONGER – The ideal toning shampoo for blonde, brassy, bleached, highlighted hair. Helps color stay looking fresh longer and leaves hair softer, shinier, and more manageable.
  • DEVELOPED BY LEADING TRICHOLOGISTS – Developed with over 60 years of hair and scalp expertise, each product is informed by a thorough understanding of Trichology - the scientific study of the hair and scalp - and is designed to cater to the specific texture, length, and level of your hair.

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