This hair savior keeps on topping our polls. "With every use, I find it revives hair and relieves the scalp," says Lisa Laudat, Cheryl Cole's trusted hair-and-makeup pro. "Plus you only need a 50p-size piece to work through ...

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This hair savior keeps on topping our polls. "With every use, I find it revives hair and relieves the scalp," says Lisa Laudat, Cheryl Cole's trusted hair-and-makeup pro. "Plus you only need a 50p-size piece to work through damp hair, root to tip".

  • ELASTICIZER EXTREME: A ​​supercharged hair mask for dry, damaged, curly hair, or over-processed hair. With all the deep conditioning ingredients of Elasticizer in higher doses to nourish very dry, fragile and thirsty hair.
  • HOW TO USE: Apply Elasticizer Extreme liberally in sections to damp hair before shampooing. Leave for a minimum of 10-20 minutes. Cover with a shower cap or towel - the heat created helps open your hair’s cuticles so they can properly absorb the nutrients. Rinse thoroughly, then shampoo and condition as normal.
  • IMPROVE YOUR HAIR’S CONDITION: This rich conditioning mask for dry, damaged hair, is a pre-wash hair mask. It provides instant hydration to hair with a boost of elasticity, leaving it stronger and more nourished.
  • IDEAL FOR CURLY HAIR: The perfect conditioning treatment for curly hair, the super moisturizing formula is perfect for all variations of naturally coiled curls. It can be used as an overnight leave-in treatment or a 10-20 minute intensive mask.
  • SUSTAINABLE: Many of our products are vegan-friendly and we never test on animals. Our packaging is sustainable and crafted from recycled materials such as sugarcane bio-plastic and Post-Consumer Recycled (PCR) plastic.
  • ELASTICIZER EXTREME: A ​​supercharged hair mask for dry, damaged, curly hair, or over-processed hair. With all the deep conditioning ingredients of Elasticizer in higher doses to nourish very dry, fragile and thirsty hair.
  • HOW TO USE: Apply Elasticizer Extreme liberally in sections to damp hair before shampooing. Leave for a minimum of 10-20 minutes. Cover with a shower cap or towel - the heat created helps open your hair’s cuticles so they can properly absorb the nutrients. Rinse thoroughly, then shampoo and condition as normal.
  • IMPROVE YOUR HAIR’S CONDITION: This rich conditioning mask for dry, damaged hair, is a pre-wash hair mask. It provides instant hydration to hair with a boost of elasticity, leaving it stronger and more nourished.
  • IDEAL FOR CURLY HAIR: The perfect conditioning treatment for curly hair, the super moisturizing formula is perfect for all variations of naturally coiled curls. It can be used as an overnight leave-in treatment or a 10-20 minute intensive mask.
  • SUSTAINABLE: Many of our products are vegan-friendly and we never test on animals. Our packaging is sustainable and crafted from recycled materials such as sugarcane bio-plastic and Post-Consumer Recycled (PCR) plastic.

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