Radio Programming and Branding;

Radio Programming and Branding: The Ultimate Podcasting and Radio Branding Guide is designed to offer techniques for broadcasters, radio bloggers, radio entrepreneurs and students who wish to start and run their own radio show or station. This book will help you improve your craft and effectively develop a winning brand that attracts attention, followership, and, ultimately, advertisers. Thriving in broadcasting in today’s digital world takes hard work and the willingness to learn the craft and skills practiced by professional radio programmers in large radio stations across the globe. This book will teach you how to start your very own radio show, create compelling content, increase your ratings, build a brand and generate revenue. This book is brought to you by Gary Begin, the founder and president of Sound Advantage Media. With over 30 years of experience in on-air programming, Gary gives you the tools you need to succeed and thrive in the radio business, whether you're a radio programmer, radio blogger or radio station owner - this book is for you.