This book covers all aspects of product development, from thecreation of the concept through development and design to the finalproduction, marketing, and service. The contributors are members ofthe Product Development and Management Association (PDMA) and comefrom such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand,and Oscar Mayer. The perfect follow-up to the successful handbookby the same organization.
This book covers all aspects of product development, from thecreation of the concept through development and design to the finalproduction, marketing, and service. The contributors are members ofthe Product Development and M...
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