Practical cross-functional coverage of the entire productdevelopment process from idea generation through delivery of thefinal assembled product.

  • Includes sections on benchmarking and changing your new productdevelop...

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Practical cross-functional coverage of the entire productdevelopment process from idea generation through delivery of thefinal assembled product.

  • Includes sections on benchmarking and changing your new productdevelopment process and managing your product portfolio.


  • Used Book in Good Condition
  • Used Book in Good Condition

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