#1 Choice of hospitals, Nurses and Parents* (hospitals: based on hospital sales data; nurses: vs. Other hospital brands, among those with a preference; parents: based on retail sales)

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#1 Choice of hospitals, Nurses and Parents* (hospitals: based on hospital sales data; nurses: vs. Other hospital brands, among those with a preference; parents: based on retail sales)

  • OUR BEST DRYNESS & COMFORT EVER: Pampers Swaddlers keep baby dry and are irresistibly soft to keep baby comfy.
  • KEEPDRY LINER for 3X DRYNESS*: KeepDry Liner absorbs wetness and mess to help keep it away from skin, keeping baby 3x drier* for all-day and all-night comfort. (*Based on size 4 v. Luxury Diaper brand. 3 typical wettings of 75 mL.)
  • SKIN-SAFE: Hypoallergenic and free of parabens, elemental chlorine, and latex** and dermatologically approved by the SHA (**No natural rubber)
  • ALL-AROUND LEAKGUARD: Helps stop leaks even at the legs and back—for worry-free days and nights.
  • COMFORTABLE SLEEP: Pampers is the #1 Brand*. For sleep. (*Based on Nielsen sales last 52 weeks)
  • PEDIATRICIAN RECOMMENDED: Trusted protection from Pampers, the #1 Pediatrician Recommended Brand* and #1 Choice of NICU Professionals** (*Based on 2023 survey of U.S. and Canadian pediatricians, **Based on a 2025 survey of NICU Professionals)
  • TRUSTED BY PARENTS: Swaddlers is #1 Choice of Parents* and is from Pampers, the Most Awarded Diaper Brand** (*Based on Neilsen sales L52W **Based on US P&G study of awards given 2021-2025)
  • Product and Packaging May Vary
  • OUR BEST DRYNESS & COMFORT EVER: Pampers Swaddlers keep baby dry and are irresistibly soft to keep baby comfy.
  • KEEPDRY LINER for 3X DRYNESS*: KeepDry Liner absorbs wetness and mess to help keep it away from skin, keeping baby 3x drier* for all-day and all-night comfort. (*Based on size 4 v. Luxury Diaper brand. 3 typical wettings of 75 mL.)
  • SKIN-SAFE: Hypoallergenic and free of parabens, elemental chlorine, and latex** and dermatologically approved by the SHA (**No natural rubber)
  • ALL-AROUND LEAKGUARD: Helps stop leaks even at the legs and back—for worry-free days and nights.
  • COMFORTABLE SLEEP: Pampers is the #1 Brand*. For sleep. (*Based on Nielsen sales last 52 weeks)
  • PEDIATRICIAN RECOMMENDED: Trusted protection from Pampers, the #1 Pediatrician Recommended Brand* and #1 Choice of NICU Professionals** (*Based on 2023 survey of U.S. and Canadian pediatricians, **Based on a 2025 survey of NICU Professionals)
  • TRUSTED BY PARENTS: Swaddlers is #1 Choice of Parents* and is from Pampers, the Most Awarded Diaper Brand** (*Based on Neilsen sales L52W **Based on US P&G study of awards given 2021-2025)
  • Product and Packaging May Vary

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