Daniel Swarovski's vision was to create "a diamond for everyone". Inspired by decades of creative collaborations and expertise, Swarovski opened its first boutique in the 1980s. The world's fascination with a new brand of jewellery and crystal figurines began. With the introduction of the annual limited-edition Christmas ornament, a new tradition was born for collectors around the world.
Daniel Swarovski's vision was to create "a diamond for everyone". Inspired by decades of creative collaborations and expertise, Swarovski opened its first boutique in the 1980s. The world's fascination with a new brand of je...
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