• Extensive shade range with beautiful brunettes, believable blondes, high lift blondes, richest reds and intense reds
  • 100% gray coverage
  • Ionic wheat germ protein, nourishing botanical extracts and low ammonia
  • Vegan and cruelty free (not tested on animals)
  • State-of-the-art European formula for long-lasting, fade-resistant color
  • Extensive shade range with beautiful brunettes, believable blondes, high lift blondes, richest reds and intense reds
  • 100% gray coverage
  • Ionic wheat germ protein, nourishing botanical extracts and low ammonia
  • Vegan and cruelty free (not tested on animals)
  • State-of-the-art European formula for long-lasting, fade-resistant color