New elevated look, same fabulous formula. Timeless Color Fade-Defy Shampoo by Keratin Complex. Adds volume, protects color, UV absorbers, sodium chloride free, sulfate free, paraben free. Great for all hair types including d...

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New elevated look, same fabulous formula. Timeless Color Fade-Defy Shampoo by Keratin Complex. Adds volume, protects color, UV absorbers, sodium chloride free, sulfate free, paraben free. Great for all hair types including dry, damaged, over-processed, color-treated hair. For all shades.

  • Introducing a new, contemporary look. This color safe, specially formulated shampoo protects color, defends against fading, delivers long-lasting vibrancy and secures color pigments.
  • Unique PolyQ Complex forms an invisible barrier to protect against fading and defends hair from environmental aggressors.
  • UV absorbers protect color from dulling effects of the sun.
  • Pro-vitamin B5 hydrates and provides antioxidant protection while signature keratin conditions the hair reinforcing its natural protective barrier against color loss.
  • Great for all hair types including dry, damaged, over-processed, color-treated hair. For all shades.
  • Introducing a new, contemporary look. This color safe, specially formulated shampoo protects color, defends against fading, delivers long-lasting vibrancy and secures color pigments.
  • Unique PolyQ Complex forms an invisible barrier to protect against fading and defends hair from environmental aggressors.
  • UV absorbers protect color from dulling effects of the sun.
  • Pro-vitamin B5 hydrates and provides antioxidant protection while signature keratin conditions the hair reinforcing its natural protective barrier against color loss.
  • Great for all hair types including dry, damaged, over-processed, color-treated hair. For all shades.