his primer is formulated with aloe water, cherry blossom, hyaluronic acid, and B vitamins to support skin for a healthier-looking base, and provide a glassy, post-hot-yoga-class glow. The silicone-free, oil-free, green-tinte...

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his primer is formulated with aloe water, cherry blossom, hyaluronic acid, and B vitamins to support skin for a healthier-looking base, and provide a glassy, post-hot-yoga-class glow. The silicone-free, oil-free, green-tinted formula blends in clear to work across all skin tones and types. Simply allow the formula to sit for one minute to fully absorb and activate grip for the best results.

  • 12-Hour Grip, All-Day Hydration: This 13x award-winning, moisture-rich makeup primer hydrates and locks in your look for up to 12 hours, ensuring makeup stays smooth and crease-free all day long; silicone-free and suitable for all skin types, the clear gel formula provides a dewy finish for a glassy, hydrated look
  • Skincare-Infused Primer: Hyaluronic Acid + Niacinamide boost hydration to visibly smooth skin, Blue Agave Extract grips makeup to prevent fading, and Aloe Water + Hemp Seed Extract lock in moisture for a dewy finish
  • How to Use: Blend 1-2 pumps of primer onto clean skin, allowing the formula to activate for 1 minute before applying makeup
  • Clean, Vegan Formulas: With Milk Makeup, it's high standards or nothing—that's why we don't use over 2,500 controversial ingredients; everything is clean, vegan, cruelty-free, and made to make your life easier
  • Live Your Look: Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do; we believe it’s not about how you wear your makeup, it’s what you do in it that matters
  • 12-Hour Grip, All-Day Hydration: This 13x award-winning, moisture-rich makeup primer hydrates and locks in your look for up to 12 hours, ensuring makeup stays smooth and crease-free all day long; silicone-free and suitable for all skin types, the clear gel formula provides a dewy finish for a glassy, hydrated look
  • Skincare-Infused Primer: Hyaluronic Acid + Niacinamide boost hydration to visibly smooth skin, Blue Agave Extract grips makeup to prevent fading, and Aloe Water + Hemp Seed Extract lock in moisture for a dewy finish
  • How to Use: Blend 1-2 pumps of primer onto clean skin, allowing the formula to activate for 1 minute before applying makeup
  • Clean, Vegan Formulas: With Milk Makeup, it's high standards or nothing—that's why we don't use over 2,500 controversial ingredients; everything is clean, vegan, cruelty-free, and made to make your life easier
  • Live Your Look: Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do; we believe it’s not about how you wear your makeup, it’s what you do in it that matters

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