The By The Way Company was founded by a woman who began to go gray in her mid-twenties. The process of coloring her hair was messy, time-consuming and expensive, and after developing an increasingly severe allergy to components found in most hair dyes, she decided to let her natural hair color grow after ten years of coloring. Many, many women share in the frustrating and confusing experience of trying to find more natural products that still make their hair look fabulous! The BTW Co. was founded to provide ALL of us with hair care products that produce fantastic results, with an emphasis on affordability and more natural ingredients. PURPLE CONDITIONER from The BTW Co. does an amazing job of removing yellowing and brassy tones from white, silver and blonde hair! Our Purple Conditioner provides exceptional softness and moisture from our gentle plant-based conditioning formula, including our proprietary blend of ingredients containing sweet almond oil, grape seed oil and Pro-Vitamin B5. Many of our customers have sensitivities to strong perfumes, so our products have a very light, non-irritating fragrance. This conditioner is safe for all hair types. All BTW Co. products are Leaping Bunny certified and cruelty-free, and they are ALWAYS free from silicones, parabens, sulfates, phthalates and synthetic fillers. For maximum effects we recommend using this product in conjunction with our Purple Shampoo for Silver and Blonde Hair.
The By The Way Company was founded by a woman who began to go gray in her mid-twenties. The process of coloring her hair was messy, time-consuming and expensive, and after developing an increasingly severe allergy to compone...
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