This charging cable for apple watch is of 1ft/.3m length, it¡¯s supposed to solve the dilemma of cable clutter. You can put the cable in your pocket, bag, and purse when you are travelling. The short charger is a good company for desktop charging with your laptop or other devices with USB output like portable battery charger. It fully charges your watch by about 2.5h,it may take longer to start your watch if charge from dead battery, but it doesnot mean the charger not working. Simply hold the connector near the back of the watch and magnets snap into place automatically. The replacement charger for iwatch is a great backup and it works with your apple watch stand and dock.