Our purest color ever with ME+ Technology. ME+ is the superior color technology of the future. It is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to ...

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Our purest color ever with ME+ Technology. ME+ is the superior color technology of the future. It is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair color while delivering uncompromised color performance.

  • Pure, balanced color results with natural depth and shine.
  • ME+, up to 60x less likely to develop a new allergy to hair color.
  • Less hair damage colour after color.
  • Simple 1:1 mixing ratio.
  • Up to 100% grey coverage. Up to 5 levels of lift.
  • Pure, balanced color results with natural depth and shine.
  • ME+, up to 60x less likely to develop a new allergy to hair color.
  • Less hair damage colour after color.
  • Simple 1:1 mixing ratio.
  • Up to 100% grey coverage. Up to 5 levels of lift.

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