100% PURE's innovative formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color. Protea: a rosy red, matte, opaque & long-wearing lipstick.
- EYE POPPING SHADES FROM SUPER FRUITS - Protea is a neutral berry with fuschia undertones shade colored with the world's first globally patented fruit-pigmented technology and packed with anti aging antioxidants from grape, cherry, blueberry, and peach.
- NON-DRYING STAYING POWER - Provides hydrating lux color payoff, with full coverage that will keep your lips moisturized while providing that stunning, smooth no-shine look that will last throughout the day.
- COMFORTABLE WEIGHTLESS WEAR - We use soft rice powder to achieve that perfect matte finish, instead of unhealthy talc; made with a nourishing blend of cocoa butter, shea butter, and vitamin E to moisturize and protect your lips from dryness.
- GIVE YOUR LIPS SOME LOVE - Skin-loving nutrients keep your pout hydrated and replenished; super easy to apply, if you're going for a more professional finish, use a lip brush or liner.
- BEAUTY DOESN'T GET ANY CLEANER - You don't have to choose health or beauty, have both. With well-researched healthy, natural, and organic ingredients and strict purity standards, we bring cruelty-free, ethically sourced products without harsh toxic chemicals, heavy metals, fragrances, or dyes. Gluten-free, vegan, and Made in the USA.
- EYE POPPING SHADES FROM SUPER FRUITS - Protea is a neutral berry with fuschia undertones shade colored with the world's first globally patented fruit-pigmented technology and packed with anti aging antioxidants from grape, cherry, blueberry, and peach.
- NON-DRYING STAYING POWER - Provides hydrating lux color payoff, with full coverage that will keep your lips moisturized while providing that stunning, smooth no-shine look that will last throughout the day.
- COMFORTABLE WEIGHTLESS WEAR - We use soft rice powder to achieve that perfect matte finish, instead of unhealthy talc; made with a nourishing blend of cocoa butter, shea butter, and vitamin E to moisturize and protect your lips from dryness.
- GIVE YOUR LIPS SOME LOVE - Skin-loving nutrients keep your pout hydrated and replenished; super easy to apply, if you're going for a more professional finish, use a lip brush or liner.
- BEAUTY DOESN'T GET ANY CLEANER - You don't have to choose health or beauty, have both. With well-researched healthy, natural, and organic ingredients and strict purity standards, we bring cruelty-free, ethically sourced products without harsh toxic chemicals, heavy metals, fragrances, or dyes. Gluten-free, vegan, and Made in the USA.