This brightening shampoo is designed to solve common natural and color-treated blonde concerns such as brassiness, dullness, color fading, dryness and extra sensitivity to stress and damage with a combination of proven natural extracts such as: Sunflower Seed Extract - Nature's original sunscreen that guards against dryness, fading and UV damage Lemon Juice - Fruit-based extract that enhances blonde tones and highlights, eliminates buildup and imparts vitamin C antioxidants Magnolia Extracts - A weightless, nonpermanent color enhancer that brightens blonde tones and stimulates healthy hair growth