We like to have fun, take risks and reap rewards. Our time on this planet is limited, so we make the best of every day. We create our product in much the same way a small-batch whiskey distillery or microbrewery does. We believe that the same craft, quality ingredient sourcing and attention to detail can be applied to mens' grooming products. We are dedicated to not only producing a superior product, but we like to have fun while we are at it. Sometimes having fun requires that you get a little dirty. Or as we like to say, "Life is short...smell good." Tactical Soap is a line of soaps infused with proprietary bio-identical pheromone formulas. We partnered with a Clinical Psychologist and pheromone expert to create formulas that are targeted at specific traits that are most attractive to the opposite sex, and are most conducive to success in many areas of life. Each formula will focus on a different aspect of the male psyche for maximum impact on success and well-being for themselves and those around them. Durden is an all natural soap at it's core. A proprietary pheromone formula with Androstenone as the base has been added during production that was designed by a Clinical Psychologist and a leading expert on the effects of pheromones. This 'Fight Club' Inspired formula from our "Famous Bad Boy" series, is just the thing you need if you want to be on top of your game from the moment you step out of the shower.