Take our word for it: if you want your lashes to look darker, fuller and lethally gorgeous all day long, then our new Worth the Hype Volumizing & Lengthening Mascara is your jam. A breeze to apply and comfortable to wear, th...

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Take our word for it: if you want your lashes to look darker, fuller and lethally gorgeous all day long, then our new Worth the Hype Volumizing & Lengthening Mascara is your jam. A breeze to apply and comfortable to wear, this buildable formula actually does what it promises, making it "worth the hype" in every which way. It also features a brush that tapers at the tip, so you can brush, build, and lengthen even the littlest baby lashes at the inner corners of your eyes.

  • Volume And Lengthening Mascara: It's all in the name; Our Worth The Hype Volumizing and Lengthening Mascara's tapered brush coats every lash in the buildable formula, leaving you with far out long lashes that will make everyone go batty
  • Natural And Bold Shades: Who says mascara needs to come in only natural shades; Our Worth The Hype Volumizing and Lengthening Mascara comes in natural blacks and browns plus bold gemstone shades to spice up your lash look
  • All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
  • Volume And Lengthening Mascara: It's all in the name; Our Worth The Hype Volumizing and Lengthening Mascara's tapered brush coats every lash in the buildable formula, leaving you with far out long lashes that will make everyone go batty
  • Natural And Bold Shades: Who says mascara needs to come in only natural shades; Our Worth The Hype Volumizing and Lengthening Mascara comes in natural blacks and browns plus bold gemstone shades to spice up your lash look
  • All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

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