What it is: An all-new lipstick formula that delivers a just-kissed stain effect in one swipe. What it does: Loaded with soft matte pigments for high color payoff with a blotted-down stain effect and formulated with vitamins E and C and beeswax, this lipstick glides on comfortably and leaves lips hydrated and kissably-soft. The long-wear formula gives lips color without feeling heavy, for a un-lipstick look and feel that doesn't feather or fade. Swipe once for a pigment-rich, stained effect or more for a fuller-coverage look-no mirror required. What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates What else you need to know: This product is free from titanium and other ingredients that add weight and give opaque coverage.