Prim and Pure lip glosses come in a fun roll-up tube and are filled with natural vitamins, minerals, and pigments blended in a botanical base. They are formulated with natural and safe organic ingredients to nourish the lips with moisture, vitamins and antioxidants. Our glosses are thicker and creamier in texture giving a nice coverage on the lips. All shades have a nice shimmer (except the clear gloss). The roll-up tube makes for easy application and safer sanitation (no contaminated application wands going back into the product). Looking for a darker pigment? Check out our popular Lip Tints!