Under Armour's mission is to make all athletes better through passion, design and the relentless pursuit of innovation. Where we started? It all started with an idea to build a superior T-shirt. The technology behind Under A...

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Under Armour's mission is to make all athletes better through passion, design and the relentless pursuit of innovation. Where we started? It all started with an idea to build a superior T-shirt. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and All Season Gear between the extremes.

  • Under Armour mission is to make all athletes better through passion, design and the relentless pursuit of innovation
  • Where we started? It all started with an idea to build a superior T-shirt
  • Under Armour's assortment for men, women and youth is complex, but reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and All Season Gear between the extremes
  • Under Armour mission is to make all athletes better through passion, design and the relentless pursuit of innovation
  • Where we started? It all started with an idea to build a superior T-shirt
  • Under Armour's assortment for men, women and youth is complex, but reaping the benefits is simple: wear HeatGear when it's hot, ColdGear when it's cold, and All Season Gear between the extremes

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