Unlike a basic mattifying primer, Pro Filt'r's cushiony, touch-me-now texture mattifies skin with the lightest possible feel for a full-on sensorial experience. The universal invisipink formula creates a filter-like blurring effect and melts instantly into all skin tones without a trace. Pro Filt'r works all day to help makeup last longer, and feel lightweight and comfortable, so you don't have to worry about your skin-and you'll be ready for anything.