POPWHITE features a new way to whiten teeth using complementary color theory. Purple and yellow, complements, cancel each other out: this is how Power of Purple® (“POP”) oral care products ...

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POPWHITE features a new way to whiten teeth using complementary color theory. Purple and yellow, complements, cancel each other out: this is how Power of Purple® (“POP”) oral care products cancel out the visibility of yellow dental stains!

POPWHITE Whitening Primer is a multi-benefit toothpaste that whitens, brightens, polishes and cleans teeth while freshening breath with peppermint oil and reducing plaque and tartar. The Primer preps the teeth for Toner.

POPWHITE Whitening Toner is a multi-benefit oral rinse that enhances dental whitening and brightening, adds sheen, deeply freshens breath with peppermint oil and reduces plaque and tartar. The Primer and Toner Power Duo should be used together, twice a day, every day.

✔️ Clinical trials demonstrate that POPWHITE Primer and POPWHITE Toner, when used together twice a day for fourteen days, whiten teeth an average of five shades.

Conventional dental whitening products rely on peroxide, a bleach which may affect enamel structure and cause sensitivity. POPWHITE is peroxide free. In addition, to meet the growing demand for fluoride free oral care, POPWHITE’s Primer and Toner are fluoride free. The Power Duo is vegetarian, cruelty free and made in the USA.



  • Whitens naturally with regular use. Color correcting technology makes teeth whiter, brighter and shinier.
  • Works on all teeth, Natural, Crowns, Veneers, and sensitive teeth.
  • Reduces plaque and keeps enamel on teeth intact.
  • Longer lasting fresher breath.
  • High quality products made in USA
  • Featured in 20 beauty magazines including Cosmopolitan, Women's Health, GQ and more
  • Whitens naturally with regular use. Color correcting technology makes teeth whiter, brighter and shinier.
  • Works on all teeth, Natural, Crowns, Veneers, and sensitive teeth.
  • Reduces plaque and keeps enamel on teeth intact.
  • Longer lasting fresher breath.
  • High quality products made in USA
  • Featured in 20 beauty magazines including Cosmopolitan, Women's Health, GQ and more

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