goPure Retinol facial serum is for everyday retinol use. Similar to retin-a and retinoids, retinol is a vitamin A derivative that may help to brighten and tone the skin, reduce the appearance of wrinkles and prevent the appearance of fine lines. Retinol for the face can also help with the appearance of hyperpigmentation and the smoothing of the appearance of acne scars. Our formulation includes popular ingredients such as, vitamin E, aloe vera, Witch Hazel, and Green Tea. Our anti aging Retinol serum for the face can be used up to 1 time a day before bedtime. Be sure to pair with a hydrating facial moisturizer, and for best results, use our goPure Retinol Face Cream. No harsh chemicals, no parabens, no mineral oil, formaldehyde releasers, unsafe preservatives, PEGs, synthetic dyes, no artificial colors, fragrances, or dyes. Our products are made in the USA from globally sourced materials and are never tested on animals.