The Sedu ICON is the most advanced professional flat iron ever brought to market. Carrying the award-winning Sedu brand name, this hair straightener provides quick and effortless straightening and styling with flawless resul...

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The Sedu ICON is the most advanced professional flat iron ever brought to market. Carrying the award-winning Sedu brand name, this hair straightener provides quick and effortless straightening and styling with flawless result every time. Using 1'' StyleShield technology, the ICON smoothes and shines hair expertly by keeping consistent temperatures, eliminating hair product residue, increasing moisture retention and sealing the hair cuticles. No more frizzy hair, get the perfect smooth shine, every time. With variable temperature control from 180F-450F and digital LED display, it accommodates every hair type. Includes a 9-foot textile swivel cord, heat resistant sleeve, two year warranty and 60-minute auto shut off for safe styling and transport. TWO-YEAR WARRANTY, HEAT-RESISTANT TRAVEL SLEEVE The ultra lightweight design and ergonomic non-slip grip guarantees styling comfort with ease. The result? Beautifully silky, frizz-free hair with no hassle. Discover the power of ICON and a lifetime of high style.

  • 𝐂𝐮𝐭𝐭𝐢𝐧𝐠-𝐄𝐝𝐠𝐞 𝐇𝐞𝐚𝐭𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲: Utilizes advanced professional flat iron titanium heating core with a ceramic finish, ensuring rapid styling results.
  • 𝐄𝐟𝐟𝐨𝐫𝐭𝐥𝐞𝐬𝐬 𝐒𝐭𝐲𝐥𝐢𝐧𝐠: Equipped with 1” Flat Iron featuring floating beveled plates, facilitating smooth glide through all hair types for effortless styling.
  • 𝐑𝐚𝐩𝐢𝐝 𝐇𝐞𝐚𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐓𝐞𝐦𝐩𝐞𝐫𝐚𝐭𝐮𝐫𝐞 𝐌𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐜𝐞: The heat core heats the hair straightener within seconds and maintains the desired temperature throughout the styling process, ensuring consistent results.
  • 𝐒𝐚𝐟𝐞𝐭𝐲 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬: Incorporates a 60-minute Auto Shut-Off feature for enhanced safety and peace of mind during use.
  • 𝐔𝐬𝐞𝐫-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐃𝐞𝐬𝐢𝐠𝐧: Features a precision LED temperature display, offering accurate temperature control for optimal hair ironing results at home and on the go.
  • 𝐂𝐮𝐭𝐭𝐢𝐧𝐠-𝐄𝐝𝐠𝐞 𝐇𝐞𝐚𝐭𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲: Utilizes advanced professional flat iron titanium heating core with a ceramic finish, ensuring rapid styling results.
  • 𝐄𝐟𝐟𝐨𝐫𝐭𝐥𝐞𝐬𝐬 𝐒𝐭𝐲𝐥𝐢𝐧𝐠: Equipped with 1” Flat Iron featuring floating beveled plates, facilitating smooth glide through all hair types for effortless styling.
  • 𝐑𝐚𝐩𝐢𝐝 𝐇𝐞𝐚𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐓𝐞𝐦𝐩𝐞𝐫𝐚𝐭𝐮𝐫𝐞 𝐌𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐜𝐞: The heat core heats the hair straightener within seconds and maintains the desired temperature throughout the styling process, ensuring consistent results.
  • 𝐒𝐚𝐟𝐞𝐭𝐲 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬: Incorporates a 60-minute Auto Shut-Off feature for enhanced safety and peace of mind during use.
  • 𝐔𝐬𝐞𝐫-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐃𝐞𝐬𝐢𝐠𝐧: Features a precision LED temperature display, offering accurate temperature control for optimal hair ironing results at home and on the go.

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