How it all began.... In the 1930's Taichiro Morinaga was trying to create a new kind of chewing gum for Japan. Back then, it was very impolite to take food out of your mouth. So Mr. Morinaga tried to create a more culturally accepted version of chewing gum-- one that could be swallowed. Fortunately, Mr. Morinaga already made outstanding caramel with a uniquely chewy, creamy texture. It was unlike anything else in Japan. In 1931, he added natural strawberry flavor to his caramel recipe and Chewlets was born. Then in 1975, after decades of hard work perfecting his recipe, Mr. Morinaga re-introduced Chewlets to Japan as the wonderful candy we now know as HI-CHEW. Since then, HI-CHEW has been produced in over 113 flavors and became the most popular chewy candy in Japan. Today, it's rapidly becoming an American favorite, too. In fact, it's now made in our brand new North Carolina factory! We hope you enjoy the real fruit flavor and chewy texture that makes HI-CHEW like nothing you have ever tasted before! Made with Real Fruit Juice - No Cholesterol - 0g Trans Fat - Gluten Free
How it all began.... In the 1930's Taichiro Morinaga was trying to create a new kind of chewing gum for Japan. Back then, it was very impolite to take food out of your mouth. So Mr. Morinaga tried to create a more culturally...
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