Tru American is fresh and authentic, bursting with grapefruit, pepper, musk and amber. With unique Americana packaging and a sleek, rustic bottle, this long-time Tru classic's inviting and masculine scent will easily become ...

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Tru American is fresh and authentic, bursting with grapefruit, pepper, musk and amber. With unique Americana packaging and a sleek, rustic bottle, this long-time Tru classic's inviting and masculine scent will easily become your new favorite cologne. Notes: Grapefruit, Ginger, Pepper, Sage, White Musk, Amber Crystals, Cashmere Woods ABOUT TRU FRAGRANCE Tru has been a trailblazer in the private label and indie fragrance industry for over 45 years. We proudly design, produce and market fragrance and beauty products for a wide range of world-class retailers and brands. Based in the United States and built upon a heritage of excellence and authenticity, we also craft our own private collections of signature colognes, perfumes and cosmetics. We are dedicated to providing our customers with best-in-class products. If you are not satisfied with your purchase, our team is standing by to make it right. Our Customer Care team is available to provide assistance Monday - Friday from 8:00 am to 5:00 pm CST. Give us a call at 1.800.443.3000 or contact us through Amazon's "Contact Seller" feature for assistance.

  • Authentic and Masculine: Inspired by traditional American values, this masculine men's cologne is inviting and the perfect fragrance for the confident, hard working all-American man.
  • Fresh and Bold: Tru American fragrance is bursting with notes of grapefruit, pepper, musk, and amber.
  • All American Presentation: Reminiscent of the classic whiskey flask & finished with a real wood cap, star accents on the bottle & American flag wrapping the carton, this men’s cologne is the perfect gift for someone special, or even for yourself.
  • Find your Fragrance: From Leather and Cowboy to Musk and Tru American, Tru Western has the men's fragrance you're looking for. For masculine scents that last all day, Tru Western is the cologne choice you can feel great about.
  • Tru Western: Established in 1969, Tru was built through handshake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality.
  • Authentic and Masculine: Inspired by traditional American values, this masculine men's cologne is inviting and the perfect fragrance for the confident, hard working all-American man.
  • Fresh and Bold: Tru American fragrance is bursting with notes of grapefruit, pepper, musk, and amber.
  • All American Presentation: Reminiscent of the classic whiskey flask & finished with a real wood cap, star accents on the bottle & American flag wrapping the carton, this men’s cologne is the perfect gift for someone special, or even for yourself.
  • Find your Fragrance: From Leather and Cowboy to Musk and Tru American, Tru Western has the men's fragrance you're looking for. For masculine scents that last all day, Tru Western is the cologne choice you can feel great about.
  • Tru Western: Established in 1969, Tru was built through handshake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality.

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