Each year, a different Year God rules the year. He is also known as the Tai Sui of the year, and holds the power to bestow good fortune or misfortune, depending on how you fare in his books. The Chinese thus believe it to be imperative at the start of each year to get him onto your side. Carry his image with you as a beautiful bag tag or keychain. Especially needed for those born in years of the Rooster, Rabbit (direct clash), Horse and Rat (side clash).