We source our quinoa from where nature intended - the high-altitude salt flats of Bolivia. It's toasted at harvest before the seed is stripped from its husk, just as the Bolivian farmers do in their own homes. A slow warm heat unlocks quinoa's true deep and nutty flavor. Our toasted quinoa flakes cook creamier and more delicious than other quinoa flakes. No grassy or bitter aftertaste; just protein-packed breakfast nutrition. We blend our quinoa flakes with oats for heartiness and add lucuma fruit powder for a touch of sweetness. Heart yourself with a spoonful. Lucuma is a subtropical fruit that looks a little bit like a papaya or mango. Grown in Peru, it's used as a low-sugar, low-glycemic sweetener. Lucuma gives our quinoa flakes hot cereal a maple-syrup like sweetness without refined sugar. Lucuma is also rich in nutrients (beta-carotene, iron, zinc, vitamin B3, calcium) and is 100% USDA Organic.