Pure-romance thickening paste helps thicken each individual hair strand making hair look and feel thicker from roots to ends. It provides a highly versatile hold with a natural finish from plants and non-petroleum minerals o...

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Pure-romance thickening paste helps thicken each individual hair strand making hair look and feel thicker from roots to ends. It provides a highly versatile hold with a natural finish from plants and non-petroleum minerals or water.

  • Thickening Hair Styling Paste: Instantly make your hair look thicker with Aveda Men Pure-Formance Thickening Paste.
  • Adds Versatile, Pliable Hold: Create all sorts of hairstyles with this multitasking styling paste.
  • 91% Naturally Derived*: Amla helps thicken each individual hair strand, making hair look and feel thicker from roots to ends.
  • How to Use: Work a small amount between palms and apply evenly through damp or dry hair.
  • Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.
  • Thickening Hair Styling Paste: Instantly make your hair look thicker with Aveda Men Pure-Formance Thickening Paste.
  • Adds Versatile, Pliable Hold: Create all sorts of hairstyles with this multitasking styling paste.
  • 91% Naturally Derived*: Amla helps thicken each individual hair strand, making hair look and feel thicker from roots to ends.
  • How to Use: Work a small amount between palms and apply evenly through damp or dry hair.
  • Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.

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