The Art of Shaving Pre-Shave Gel for Power Brush helps prepare your beard hair for a clean, close shave. This hybrid Pre-Shave Gel was specially formulated for use with the Art of Shaving Power Brush. The hydrating gel creates a thin layer of protection on the face and neck. Contains emollients to increase glide, helps reduce tug and pull during the shave. Activated by the Power Brush, the white gel turns clear while preparing the beard hair. Use for 1-2 minutes over face and neck for optimal results.