ACTIVATED CARBON: anti-bacterial, anti-fungal, negative ionic charges of charcoal bind to bacteria, plaque and tartar to remove stains and promote healthy pH levels in the mouth. BAKING SODA: Naturally whitens and polishes teeth. Helps to fight plaque which causes acid and dry mouth. COCONUT OIL: The natural antiviral, antibacterial, and anti-fungal properties found in coconut oil properties of coconut oil help to remove plaque that causes gingivitis as well as whiten teeth. PEPPERMINT OILl: A powerful antiseptic essential oil to help combat bad breath. TEA TREE OILl: anti-inflammatory antiseptic and germicidal properties help remove bacteria that causes plaque, receding gums and tartar deposits. XYLITOL: A unique birch-derived sugar that actually helps remineralization to strengthen the enamel and fight caries that cause cavities up to one third from regular use. Its sweetness helps ensure great taste. BRILLIANT BLACK TOOTHBRUSH is made with ultra soft, black round and polished polyester bristles ends that will clean hard to reach places, massage your gums and protect your tooth enamel from abrasion. Not like ordinary toothbrush, polyester bristles have rounded ends that are gentle on gums and teeth, great for those who brush hard or have sensitive gums. Black bristles are specially designed to be used with our Brilliant Black Toothpaste. Our packaging is even reusable and great for traveling.