In 1970, Dr. Dennis Sepp began exploring natural, Ayurvedic ingredients for hair and skin care. As an organic chemist, Dr.Sepp knew that the natural world offered functional ingredients that were better and safer than conventional chemical ingredients. He created a water soluble extract from the traditional Indian herb shikakai (Acacia Concinna). The result was ShiKai shampoo, a natural product that maintains the effectiveness of the ancient remedies. ShiKai now manufactures and sells more than 50 products in premium markets all over the world.