Whitening toothpaste that actually strengthens teeth? Sounds impossible, but here it is! Oral Essentials Whitening Formula toothpaste whitens without the help of hydrogen peroxide or baking soda, instead using more natural ingredients like lemon oil, coconut oil and sage oil to do the job. And because it also contains Dead Sea salt which has dozens of minerals, it remineralizes while it whitens! Leaving teeth feeling stronger and smoother than before. This makes this dentist formulated whitening toothpaste a uniquely safe product that can be used daily without the sensitivity caused by other leading brands. Full disclosure, because this product doesn't use ingredients that get rid of stains on teeth by removing enamel (like baking soda and hydrogen peroxide do), it takes a little longer to work. Please follow the instructions closely, and for best results combine with our Whitening Formula Mouthwash. Oral Essentials Whitening Formula toothpaste is fluoride free, gluten free, vegan and has serious stain removing power! Get rid of bad breath with xylitol, essential oils, organic aloe vera and Dead Sea salt, and say hello to a whiter, brighter smile today.