Sure-Jell Premium Fruit Pectin. New Look! Same Great Formula. This is for homemade jams and jellies It is for use in less or no sugar needed recipes. Handcraft your own fresh preserves with Sure-Jell Premium Fruit Pectin. Sure-Jell Premium Fruit Pectin is made with pectin from real fruit and it shortens the time needed to create a proper set for homemade jams and jellies. It can be used to make traditional cooked or quick-and-easy freezer jam and jelly recipes.