100% Pure: Other manufacturers take advantage of the FDA rule that allows for up to 20% cheaper, filler oils to be added to coconut oil. Our coconut oil is 100% pure coconut oil and you can literally see the difference (our jar is in the middle). 100% Raw: Unlike other cold-pressed coconut oils that can heat coconut oil up to 120 degrees, we use a unique, patent-pending process called "Nutralock Technology" that keeps the oil under 100 degrees and 100% raw. 100% Virgin: Our coconut oil is processed in the same jungle where the coconuts are wild-harvested so the oil is as virgin as it can possibly be. There is less than 5 hours from when the coconut is picked to when it is processed.