BENEFITS OF FACIAL SERUM
• Serums are made of very small molecules, so the skin absorbs them quickly and deeply vs. creams that tend to form a barrier on your skin and can lock out active ingredients.
• The active ingredients in a serum penetrate your skin faster and more effectively.
• A 1 oz. container of serum, when applied properly should last months.
• Preferred among people who prefer a weightless feel to their skin care products.
• Serums have a non-greasy finish and they don't leave behind a sticky residue.
• After cleansing your face, apply a pea-sized amount of serum, patting it evenly over skin with your finger.
• If you have sensitive skin, wait 10 to 15 minutes after washing your face before using serum. Note: Once your skin is damp, applying a water-based product is more likely to lead to irritation.  Allowing your skin to dry completely slows down the penetration.
• You don't need to skip the moisturizer you love. Just pat your serum on first, so it isn't blocked from penetrating your skin.
• Use the serum as a booster either a.m. or p.m., adding a couple of drops to your moisturizer.
• Results may be accelerated by using an exfoliating cleanser before use.
• It penetrates the upper skin layers and inhibits the production of epidermal melanin.
• Kojic Acid Ester can be used as a safe skin whitening agent and potential depigmenting agent to treat hyperpigmentation.
