This no-lather shampoo alternative gently cleanses without stripping away the moisture. Free of harsh detergents, this sulphate- free formula of Pure Coconut Oil and Keratin softens and detangles, for healthier- looking, easier to manage hair. Free of: Sulfates, Detergents, Lather, Phthalates, Petrolatum, Mineral Oil, Gluton or Dyes Perfect for: Curly,Natural, Frizzy,Colour Treated or Transistioning Hair. Key Ingredients: Pure Coconut Oil, Keratin, Vitamin E All in One: Replaces Shampoo, Conditioner, Hair Mask, Leave in