In Defense of Sugar: The Sweet Truth about the Diet Industry’s Latest Evil;

Does Sugar Make Us Fat and Sick?

From best-selling independent author Joey Lott comes a new book sure to challenge your beliefs about sugar and health.
Lott admits to having been terrified of sugar - avoiding it like the plague for years - until he began to question the popular notion that natural sugar (cane sugar, honey, maple syrup, etc.) is the root of all nutritional evil.
Sugar is the scapegoat blamed for a host of health problems - cancer, diabetes, hyperactivity, and on and on.
But is it true? Or has sugar been unfairly accused?
In this book Lott invites you along for an investigation. You might be surprised at what you learn.

Should You Worry about Sugar Addiction?

We’ve been told that sugar is “more addictive than cocaine and heroin”.
That’s a scary thought!
But those willing to peer beneath the wild claims discover a simple truth.

What about Doing a Sugar Cleanse or Sugar Detox? If You Quite Sugar Will That Improve Your Health?

Sugar cleanses and sugar detox diets are popular fads at the moment. Those who promote them are often sincere in their belief that cutting out sugar will solve all kinds of problems.
But what they overlook is an inconvenient truth: the human body absolutely depends upon sugar for survival. Even a short time without adequate sugar and it’s “lights out”.
When dietary sugar is below the body’s needs, the body will convert muscle tissue into sugar just to stay alive!
Forget about the keto (ketogenic) hype. Even on a ketogenic diet the body needs sugar and will do whatever it must to create it.
What many anti-sugar converts forget is that when people “quit sugar”, they often make plenty of other lifestyle and dietary changes at the same time - eating more vegetables, eating enough protein, exercising, getting outside in the sunlight. Many of these other changes are the more likely causes of any health improvements people experience from “quitting sugar”.

Free Yourself from the Fear and Hysteria Surrounding Sugar

Pundits, politicians, medical professionals, and hucksters alike bombard us with their scaremongering. We’re reminded often of the high rates of cardiovascular disease, diabetes, cancer, and other diseases, and we’re encouraged--sometimes even mandated--to reduce our risk.
Amidst the hysteria, everyone is looking for something to blame. Sugar has become a scapegoat. In fact, sugar has been called “the new tobacco.” But the evidence against sugar is practically non-existent.
If you’ve been suffering from the effects of too many perfect diets - with the no sugar diet being the latest - you may be due for a diet recovery. And that means thinking critically about beliefs such as “sugar is bad”.
Pick up your copy of In Defense of Sugar today and discover what it is like to live free of the burden of false beliefs and fear about sugar.