Get ready to rethink wool. Merino wool outperforms most synthetics for comfort and versatility, putting it well ahead of cotton and poly blends for everyday wear. Our clothes are designed to look and feel good whether you're...

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Get ready to rethink wool. Merino wool outperforms most synthetics for comfort and versatility, putting it well ahead of cotton and poly blends for everyday wear. Our clothes are designed to look and feel good whether you're hitting happy hour in the city or the lodge after a long day on the hill. Our all-merino constructed basics are soft to the touch, non-itchy, cool in the heat, warm when it's cold, and naturally moisture wicking to keep you dry when you need it.

With that in mind, we created our Henley. 190 gsm fabric throughout makes it perfect as a wear around or during less strenous activities. Our 100% merino wool construction, they're soft to the touch and non-itchy. Nature's black magic means they're cool in the heat and warm when it's cold, and it's naturally moisture wicking to keep you dry when you need it most.

  • Merino Magic Meets Henley Style | Ultra-soft, breathable, and effortlessly comfortable, Woolly's 100% merino shirts are made for whatever the day brings. Naturally flexible, perfect for layering, and tag free for everyday style without a second thought.
  • Elevate Your Everyday | Merino wool's unmatched softness and performance make it the ideal everyday fabric. Woolly shirts resist odors, wick moisture, and dry fast for ultimate versatility that keeps you fresh all day, anywhere you go.
  • The Wonder Wool | Naturally temperature regulating, moisture-wicking, odor-resistant, and ultra soft – merino does more. It's breathable, wrinkle resistant, and keeps you warm, dry, and looking good all day.
  • Responsible Wool, Minimized Impact | Comfort with a conscience. Our RWS-certified merino meets the highest standards of animal welfare & land practices and ships in 100% plastic-free paper packaging.
  • Backed By The Woolly Promise | We like to keep things simple, if you are ever dissatisfied with our gear, at any time, just reach out. No stress, no hassle—we’ll make it right.
  • Merino Magic Meets Henley Style | Ultra-soft, breathable, and effortlessly comfortable, Woolly's 100% merino shirts are made for whatever the day brings. Naturally flexible, perfect for layering, and tag free for everyday style without a second thought.
  • Elevate Your Everyday | Merino wool's unmatched softness and performance make it the ideal everyday fabric. Woolly shirts resist odors, wick moisture, and dry fast for ultimate versatility that keeps you fresh all day, anywhere you go.
  • The Wonder Wool | Naturally temperature regulating, moisture-wicking, odor-resistant, and ultra soft – merino does more. It's breathable, wrinkle resistant, and keeps you warm, dry, and looking good all day.
  • Responsible Wool, Minimized Impact | Comfort with a conscience. Our RWS-certified merino meets the highest standards of animal welfare & land practices and ships in 100% plastic-free paper packaging.
  • Backed By The Woolly Promise | We like to keep things simple, if you are ever dissatisfied with our gear, at any time, just reach out. No stress, no hassle—we’ll make it right.

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