Our # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours. This is it - THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on - an added bonus) you'll never want to live without it. Original formula dries down invisibly, while Eden, Sin and Greed are shades that can also be worn as shadows or highlighters! Now this extraordinary elixir comes in an easy-to-squeeze tube so you can control how much you apply. You also get more primer in every tube - 11 ml instead of the original 10!
- NUDE EYE PRIMER: Urban Decay Eyeshadow Primer Potion is an award-winning, shimmery pale nude eyelid primer that delivers visibly smooth lids, vibrant, crease-free color, and long-lasting eyeshadow looks.
- ENHANCES EYESHADOW: Powered by polymer technology, this essential primer prevents eyeshadow and eyeliner from creasing and fading, ensuring your eye makeup stays flawless all day.
- SHIMMER FINISH: This creamy, pale nude primer leaves a subtle shimmer base suitable for bold or natural looks across all skin tones, types, and eye shapes. Formulated vegan and cruelty-free, ideal for oily lids and crepey skin.
- PRO TIP: Mix with your favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
- HOW TO USE: A little goes a long way—apply a touch before eye makeup for long-lasting, crease-resistant eyeshadow. Use the flocked wand applicator for precise, controlled application every time.
- NUDE EYE PRIMER: Urban Decay Eyeshadow Primer Potion is an award-winning, shimmery pale nude eyelid primer that delivers visibly smooth lids, vibrant, crease-free color, and long-lasting eyeshadow looks.
- ENHANCES EYESHADOW: Powered by polymer technology, this essential primer prevents eyeshadow and eyeliner from creasing and fading, ensuring your eye makeup stays flawless all day.
- SHIMMER FINISH: This creamy, pale nude primer leaves a subtle shimmer base suitable for bold or natural looks across all skin tones, types, and eye shapes. Formulated vegan and cruelty-free, ideal for oily lids and crepey skin.
- PRO TIP: Mix with your favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
- HOW TO USE: A little goes a long way—apply a touch before eye makeup for long-lasting, crease-resistant eyeshadow. Use the flocked wand applicator for precise, controlled application every time.
