What it is: Curl cleansing sulfate-free shampoo designed to bring out bouncy healthy curls. What it does: Joico curl cleansing sulfate-free shampoo purifies hair and scalp without stripping much-needed moisture. This amazing sulfate-free cleanser leaves curls beautifully bouncy and defined. What else you need to know: Bio-advanced peptide complex and aqualastik technology. Apply to wet hair. Lather rinse repeat if necessary.