Made from chunky fresh-ground unpeeled tomatoes fresh-packed in combination with purée, 7/11 contains bits of skin and more tomato pectin (for a "homemade" texture.) The tomato skins in 7/11® add texture and eye appeal. But they also bring something else to the table, fresh flavor! That's because many of the "fresh flavor" essences of a tomato are contained in the thin layer of soft "tomato velvet" just below the tomato's skin. When a tomato is peeled, some of this velvet is lost. But when the whole unpeeled tomato is used (as in 7/11), the skins bring with them the flavor-packed "velvet", and that means more fresh flavor! 7/11 was originally created to meet the specific needs of New York "pizzaioli" from Southern Italy, who preferred the coarser mouth-feel of unpeeled tomatoes. Today, "New York Style" pizzerias across the country follow the practice made famous by their New York pizzaioli predecessors, combining 7/11 with Full Red® Pizza Sauce to create the famous New York thin-crust "Cheese and Tomato Pie!"