Specially formulated for mature hair, Keratin color uses Unique Collagen Care Complex and Skin Flattering Pigments to deliver younger, fuller looking hair in just 30 minutes. Keratin Coloration acts as a treatment to help re...

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Specially formulated for mature hair, Keratin color uses Unique Collagen Care Complex and Skin Flattering Pigments to deliver younger, fuller looking hair in just 30 minutes. Keratin Coloration acts as a treatment to help repair highly processed, damaged hair with up to 80% less hair breakage. 20 intensive colors deliver 100% gray coverage with a low-odor coloring experience thanks to the Ammonia Control Technology.

  • 3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X stronger after using this hair dye kit (against combing breakage on damaged hair vs a non-conditioning shampoo)
  • FEELING SOFT AND SMOOTH: This professional hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
  • ANTI-FADE FORMULA: The hair color cream delivers long-lasting vibrant color. Enjoy rich, even color and for up to 10 weeks (based on 4 shampoos per week)
  • EASY APPLICATION: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color result.
  • PROFESSIONAL: Professionally-inspired hair color for women developed with professionals, this formula creates visibly healthy-looking hair in one application
  • 3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X stronger after using this hair dye kit (against combing breakage on damaged hair vs a non-conditioning shampoo)
  • FEELING SOFT AND SMOOTH: This professional hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
  • ANTI-FADE FORMULA: The hair color cream delivers long-lasting vibrant color. Enjoy rich, even color and for up to 10 weeks (based on 4 shampoos per week)
  • EASY APPLICATION: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color result.
  • PROFESSIONAL: Professionally-inspired hair color for women developed with professionals, this formula creates visibly healthy-looking hair in one application

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