As we age, our skin loses lipids and proteins that make it harder to retain moisture, so skin becomes dry and dull-looking, Gold Bond Ultimate Strength & Resilience helps replenish moisture for aging skin, so it looks smooth & dewy. Gold Bond Ultimate lotions and creams help provide long lasting moisture and hydration to your skin. With lotions for hands, feet, face and body Gold Bond Ultimate provide benefits from hydration to helping prevent premature aging. A good skincare routine should be simple, and include a good moisturizing lotion. Gold Bond Ultimate Men's Essentials are skin lotions for men specially formulated for rough, dry skin that can be used on your body, hands and face. While Gold Bond powder may be the best known product, Gold Bond carries medicated and non-medicated body powders, skin creams, lotions, and ointments. From first aid to foot care and face lotion, Gold Bond has you covered. Since 1908, Gold Bond powder has been providing comfort, soothing relief, and skincare to adults and children, from baby's first bath and powder, to eczema or psoriasis relief, to lotion for dry skin or men's 5-in-1 Face Lotion.