Straight hair begins before the heat. Advanced haircare smooth intense ultimate straight shampoo starts straightening strands in the shower-so you'll spend less time with damaging styling tools. Locks are soft as silk from r...

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Straight hair begins before the heat. Advanced haircare smooth intense ultimate straight shampoo starts straightening strands in the shower-so you'll spend less time with damaging styling tools. Locks are soft as silk from root to tip.

  • Formula reacts with heat for maximized straightening effect
  • Prevents damage on contact with heat tools
  • Relaxes strands from root to tip
  • Formula reacts with heat for maximized straightening effect
  • Prevents damage on contact with heat tools
  • Relaxes strands from root to tip

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