Free of dyes and heavy perfumes, Ivory simply gets you clean like a body wash should. Its rich, refreshing lather rinses clean, leaving your skin smooth and hydrated (vs. regular soap). Proudly made in the USA. ; Ivory Aloe Bodywash leaves skin clean and hydrated (vs. regular soap) ; Free of dyes and heavy perfumes ; Rich, refreshing lather that rinses clean ; For beautiful-looking skin ; Aloe scent ; Proudly made in the USA ; 100% gluten, paraben, and phthalate free