High-performance, ultra pliable gum creates versatile styles with strong, sculpted shapes and enhances natural shine. With the elastic gum texture, hair is easily shaped and reshaped for unlimited styling creations. Advanced formula A workable, holding matrix that locks style strand by strand. 24 hour shape + reshape. Strong hold. Low shine. Heat protection. Use on dry or damp hair to TXT IT, sculpt and deconstruct any styke, Work a small amount of product in hands and apply to the hair in sections.